Manager 2.0 (Via Creating Passionate Users.) Developing a personal global microbrand is one thing, but what about when you’re working in an organization, such as an educational institution? Only a day after the question occurred to me I’ve discovered Kathy Siera’s latest post, a reflection on management 2.0. It gives me a new way to look critically at this organization (the Orange County Department of Education) and learn… and it gives me a new ideal to strive for, or at least consider (given the context), in my role as a manager here.