BBC NEWS | Business | Bono bets on Red to battle Aids

For the “..and Life” category, this is an inspiring piece. (Thanks to Dave Brussin for the initial FURL.) Here’s an attitude more in politics (and education) could stand to share: He conceded that Product Red might make mistakes and link up with the wrong partners as the brand expanded. “But with 6,500 people dying every day, it’s worth a rock star ending up with a little bit of egg on his face.”